DMrun.com

About

DMrun is built around a single worker: an AI agent that handles Instagram conversations end to end — direct messages, comment threads, Story replies — at any hour, in a voice trained to sound like yours, moving each exchange toward a lead or a sale. The headline mechanic is comment-to-DM. You choose a trigger word; when somebody types it under a post, a Reel, or a Live, that commenter gets your link by direct message and joins your lead list in the same motion. DMrun's own figure for the turnaround is about 0.8 seconds.

It is aimed at sellers whose orders begin as Instagram messages — creators, small brands, lean teams. The plan ladder tracks that spread: a no-cost way in, then paid tiers that add capacity until you reach a three-seat Business plan. The one prerequisite is an Instagram Professional account; Creator and Business profiles both qualify, both cost nothing, and DMrun says the switch is roughly a one-minute job.

Connection is a single tap of authorization through Instagram's official Graph API — your password stays with you, nothing gets installed, and the permission can be pulled in settings whenever you want. Scraping is not part of the stack. From there, two surfaces do the teaching: a knowledge base you load with product details, recurring questions, and samples of how you write, and a drag-and-drop canvas where automations take shape — AI steps, plain message steps, timed waits, and reply-dependent branches, all downstream of the trigger you set. The agent answers what it can support and escalates what it cannot: a refund request, a topic missing from its training, an answer it is not sure of, a customer whose patience has run out — each of those ends the automation on that thread and brings you the conversation with its history intact. Step in whenever you like, too: write the reply yourself from the unified inbox and the agent goes quiet on that thread until you return it, so no customer ever hears two voices at once.

Two decisions define the design. The automation is AI-first rather than script-first — instead of matching keywords against a script, the agent works out what the sender is actually asking, then answers. And the product is deliberately single-platform: Instagram handled thoroughly, not one tab in an every-channel dashboard. Lead records are a byproduct of the talking: each contact accumulates an email address, an order history, and a place in your pipeline, gathered in the thread itself, never through a form.

Usage is metered in AI DMs — messages the automation sends on the account's behalf, from keyword responses to the agent's own answers. Anything you type personally is free, with no ceiling. The meter warns you at 80 percent of the month's allowance, and even a fully spent quota shuts nothing down: fresh conversations keep arriving in the inbox, marked out so you know to answer them yourself. Starter is permanently free — one automation, 200 AI DMs per month, no card — and the paid tiers lift the allowance to 5,000 and then 25,000.

Highlights

• Comment-to-DM: a trigger word typed under posts, Reels, or Lives sends your link to that commenter by DM and logs them as a lead — about 0.8 seconds end to end, by DMrun's own count
• Knowledge-base training carries your product details, FAQs, and writing style; hard cases — refunds, unknown topics, shaky confidence, an upset customer — are escalated to you
• Built on Instagram's official Graph API: your password is never shared, connection is one tap, access can be revoked whenever you choose, and there is nothing to install — the only requirement is a free Professional account
• Lead records assemble themselves: an email address, an order history, and a pipeline stage per contact, collected inside the conversation — no form involved
• Starter is free (one automation, 200 AI DMs per month, no card); Creator Pro is $24/mo billed yearly with a 14-day trial and 5,000 AI DMs; Business is $63/mo billed yearly with 25,000 AI DMs, 3 seats, advanced analytics, and API and webhook access

Who it’s for

For sellers whose storefront is an Instagram profile: creators, small brands, and lean teams that cannot sit in the inbox all day. The plans span one person trying a single free automation up to a three-seat team with a 25,000-message monthly allowance. If a customer's first question usually arrives as a DM, this is the case DMrun is built for.

Details